Brian's work is inspired by and questions American society's live-to-work mentality. He is concerned with the cultural and environmental effects of this obsession, as well as the physical and mental health ramifications. In 1931 distinguished economist John Maynard Keynes published a short essay, Economic Possibilities for Our Grandchildren, where, among other ideas, he states that by 2030 the standard of living would be dramatically higher; people, liberated from want (and without the desire to consume for the sake of consumption), would work no more than fifteen hours a week, devoting the rest of their time to leisure and culture. His work envisions a world where his prediction has come true.